C&A is a European clothing retailer, tracing its roots back to the 1841, when two brothers founded a textile company in the Netherlands. Its first German store opened 100 years ago. Today it is present in most countries on the European mainland with 1,490 stores on the continent.
The company logo has long been an oval with the name on it, and for the last decades, the oval has been blue with white serif text and a red border around it. The logo has been updated throughout the years to keep up with the times. This last happened in 2005. Yesterday, April 20, C&A presented a new version of their logo during a press conference.
The new logo removes the oval and turns the letters blue. Other elements, such as the typeface used for the letters and the border seem to be unchanged.
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