Liz Clayborne Inc. is an American fashion company, probably most known for the eponymous fashion brand, which was recently sold to J.C. Penney. As a consequence, the company unveiled a new name last week, on January 4. The company will now be called Fifth & Pacific Companies and will continue to focus on the Kate Spade, Lucky Brand and Juicy Couture brands.
The name is intended to reflect the company's roots in New York and Los Angeles, the "Fifth" part referencing Fifth Avenue. Philadelphia branding firm Bailey Brand Consulting developed the new corporate identity. The logo is intended to portray a street sign.
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