The end of a national airline means the end of a brand that has been a source of pride for a nation for well over a half century. The changing structure of the worldwide aviation market has seen the collapse of the likes of Sabena, Swissair, Olympic Airlines and Alitalia. Some brands were confined to history, others were carried over to a slimmer organisation formed to fill the hole left by the flag carrier.
Malév Hungarian Airlines, the Hungarian state-owned airline, is the latest flag carrier to meet this fate, as it abruptly ceased operations last week after two decades of economic struggles. Unless a plan to revive the airline is realised, this will likely mean the end of a brand that has been in operation since 1956. To mark this occasion, here's a short summary of Malév's corporate identity through its existence.
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