The Branding Source

Foxtel is Australia's leading pay TV platform, offering hundreds of channels to Australian homes via cable, satellite and IPTV. Last year it implemented a new design programme, created by brandin…

Telemundo is a major Spanish language TV network in the United States, competing with UniMás ( until recently known as TeleFutura ) to be the second most watched US-Hispanic network. Just like its co…

It's Friday, so here's a project that I've had among my drafts for a few months. Zapp and Zappelin are the two children's brands for the Dutch public broadcasters. Zapp targets kids o…

Rett i koppen is a Norwegian brand for instant meals and drinks, owned by a food company called Toro. Launched to great success in the 80s, sales had declined in recent years. Last autumn it introduc…

FSE Energy is an American company that manufactures equipment to extract biomass fuel. Until December last year it was known as Factory Sales & Engineering, Inc. when it was rebranded and adopted…

December 12, 2012 saw the launch of six new national television channels in France that had been licensed earlier that year. On of the more high-profile channels were HD1 , a new channel dedicated to…

The Moscow Exchange was formed in late 2011 when Moscow's two major stock exchanges, MICEX and MTS, were merged. The new company was left without a proper corporate identity for about a year unti…

Figaro is a leading brand of chocolate in the Czech Republic and Slovakia. Tracing its history back to a factory founded in the 19th century, the brand was bought by Kraft General Foods in 1993 and i…

Tostitos a major American brand of tortilla chips, owned by Frito-Lay, a division of PepsiCo. Late last autumn it started rolling out a refreshed visual identity with new packaging. Overall, the pac…

Smíchov is a new Czech television channel dedicated to comedy, with sitcoms, movies and some animation. It was launched by TV Nova, one of the largest TV companies in the country, on December 23 by N…

Yaroslavl is a Russian city with about half a million inhabitants located northeast of Moscow. Founded about 1000 years ago, its centre is now a World Heritage Site. Last month, on December 26, a new…

On January 1, Ireland took over the rolling Presidency of the Council of the European Union, commonly referred to as the EU presidency. As is the custom, Ireland has commissioned a logo that will be …

European holiday giant Thomas Cook Group is using three primary brand for its travel operators in the Nordic countries; Ving in Norway and Sweden, Spies in Denmark and Tjäreborg in Finland. All three…

In May this year, Australia's leading law firm Allens Arthur Robinson formed an alliance with Linklaters, a global law firm head-quartered in London. This means Allens is Linklaters' partner …

Cabulous, a mobile app that helps people order a taxi, was relaunched last week as Flywheel. The new identity was developed by Moving Brands , who are promising more information in the future. Until …

Jimmy Dean is a brand for meat-based food products – including something called "Pancakes & Sausage on a stick" – founded by a country singer of the same name and now owned by Hillshire…

Nestlé Docello is a new brand for dessert mixes and sauces from Nestlé that mainly targets the professional sector, such as restaurants and caterers. It was introduced earlier this autumn for a range…

TV4 is Sweden's most watched commercial TV channel, founded in 1990. Yesterday, December 13, it introduced a new on-air graphics package. The previous graphics package was introduced in September…

Rebel Sports is an Australian sporting goods retailer that bills itself as the largest such retailer in the country. In November it introduced a new brand identity, created by Australian branding age…

Serla is a Finnish brand for hygiene tissue, such as paper towels and toilet paper, owned by a company called MetsäTissue. Over time it has been extended to Sweden, Denmark, Norway and the Baltic sta…