The Branding Source

Global is a Canadian television network, the second most watched network in the country behind market leader CTV. Last month, on February 20, it launched a new graphics package, created by BDA Creati…

Hudson's Bay is a Canadian chain of department stores, owned by the Hudson's Bay Company which is known as the oldest company in North America, founded in 1670. Generally known as "The B…

Space is a Canadian cable channel dedicated science fiction, horror and mystery programming. It is essentially the Canadian equivalent of Syfy, with which it shares plenty of programmes. Yesterday, M…

Teletoon Retro is a Canadian cable television channel that broadcasts older animated series. Launched in 2007 as a spin-off from Teletoon, it is a effectively a Canadian equivalent of the American ne…

CGI is a Canadian company that provides information technology services. Last year it bought UK-based consultancy Logica and gained a foothold in Europe. This week, on January 14, the company unveile…

TVA is the most watched television network in Quebec, and by extension the most watched French language network in Canada. Last Thursday, November 29, it unveiled a completely new logo, reportedly de…

Comedy Gold is a Canadian cable channel that airs classic sitcoms like Who's The Boss and Fresh Prince . Originally launched in 2001 as the Canadian version of TV Land, its owners broke with Vi…

OUTtv is a Canadian specialty TV channel for the LGBT community. Yesterday, May 23, it unveiled a new visual identity, created by the Vancouver marketing agency B'stro . The new logo is an odd b…

Bravo is a Canadian cable network dedicated to films, drama and the arts. The name is licensed from the American network with the same name, although the two don't share many similarities anymor…

EastLink is a Canadian cable company and telecommunications provider, founded and based in Nova Scotia. Last week, on April 16, it launched a new corporate identity. The previous identity was introdu…

SOCAN, or the Society of Composers, Authors and Music Publishers of Canada, is an organisation that manages performance rights for composers and music authors by licensing music within Canada. Its Am…

The University of Western Ontario, a public university located in London, Ontario, launched a new brand identity yesterday, January 26. Usually branded as Western University, the new logo combines a …

Air Inuit is a small Canadian airline that operates passanger and cargo services to Canada's Arctic regions. Having used an out-dated three-stripe logo for decades, it unveiled a new look in Dece…

CTV News Channel , a Canadian cable news network associated with with the CTV network, launched a new studio and a new look yesterday, December 19. At the same time, it finally started producing its …

Yesterday, November 23, the Canadian print media company Transcontinental changed its name to TC. Transcontinental to "better reflect its evolution into a leading player in the new marketing co…

The Coalition for the Future of Quebec (or Coalition pour l'avenir du Québec in French) is an emerging political party in Quebec that hopes to establish itself as a centrist force, without too m…

Canadian cable TV channel The Comedy Network is introducing a new visual identity. This includes a new wordmark logo, which replaces the cheesy oval the network has used in various forms since the 19…

On Wednesday, Corus Entertainment and Disney-ABC Television Group announced that they were going to launch a new TV channel in Canada in the spring of 2012. It will be called ABC Spark and is based o…

 Anna's is a brand of gingerbread cookies, that originated in Sweden and is sold under royal warrant from the King of Sweden. A bakery in Canada produces Anna's brand cookies for the North …

Travel+Escape is a Canadian cable channel dedicated to "exotic destinations, culinary darings, paranormal experiences and sports and adventure expeditions". It is essentially a Canadian equ…