The Branding Source

On Wednesday, it was announced that Taiwan's flag carrier China Airlines had joined the SkyTeam airline alliance. China Airlines took the opportunity the reinvigorate its corporate identity. Alt…

The Australian charter airline Strategic Airlines is in the process of turning itself into a low-cost passenger carrier. To mark this change, it will change its name to Air Australia as it prepares …

After. Before. Yesterday, September 1, the UK travel loyalty programme Airmiles announced that it was rebranding and changing its name to Avios on Novemebr 16. Airmiles is operated by British…

Swiss International Air Lines, the flag carrier formed in 2002 after bankruptcy of Swissair, announced yesterday that it would be "sharpening its brand profile". This involves new corporate…

Avia is an Italian aerospace company, which produces parts for both civil and military aircrafts. It was a part of the Fiat Group until 2003, when its was sold to private equity. Yesterday, July 25, …

In November last year, the American regional airline Atlantic Southeast Airlines bought its competitor ExpressJet. On Wednesday, July 13, the corporate identity for the merged airline was announced. …

SATS is a Singaporean aviation services company, which provides ground handling and catering on 35 airports in Asia-Pacific. SATS used to be a part of the Singapore Airlines Group, and the abbreviati…

Skynet Asia Airways is a Japanese low-fare airline, which made its first flight in 2002. On May 12, it announced that it would abandon its old boring name for a more exciting one. From July 1, it wil…

Dnata is an aviation services company which provides ground handling, cargo and catering on several airports around the world. It claims to be the fourth largest in its field with 20,000 employees on…

InterGlobe is a Indian aviation and travel corporation with more than 8,500 employees. It owns the low-fare airline IndiGo and operates a hotel chain as joint-venture with Accor. On Saturday, April 1…