The Branding Source

Akademiska Hus is a Swedish state-owned enterprise, created in 1993 to administer real estate for Swedish universities. If you are studying in Sweden, it is very likely that your classes take place i…

Last year, PepsiCo started rolling out a new look for 7up in the markets where they own the brand, which is essentially every country except the United States, where 7up is a part of the Dr Pepper Sn…

Gille is a popular Swedish cookie brand. The company behind the brand also produces cookies that are sold under "store brands" around the world. It was called Gillebagarn until September l…

In March, you could read about the German public broadcaster ZDF rebranding its digital ZDFtheaterkanal as ZDFkultur . In 2009, its documentary channel was replaced by the youth channel ZDFneo. Both …

Zaatar w Zeit is a Middle Eastern food retailer with locations in Lebanon, the United Arab Emirates, Kuwait, Jordan and Qatar. In May, it unveiled a new logo, created for them by the London design a…

Aker Solutions is an industrial concern based in Norway. In its current form, it was created from a merger between Kværner and Aker Maritime, and was known as Aker Kværner until 2008 when it adopted …

Yesterday, July 26, the American seafood restaurant chain Red Lobster announced a new ad campaign. This announcement also marked the official launch of its new logo. Although the new logo officially …

Avia is an Italian aerospace company, which produces parts for both civil and military aircrafts. It was a part of the Fiat Group until 2003, when its was sold to private equity. Yesterday, July 25, …

Last year, the Indian businessman Rama Prasad Goenka announced that his industrial conglomerate RPG Group would be split between his two sons. The part given to his older son, Harsh, keeps the RPG br…

Denmark's state broadcaster is called DR, an abbreviation that once stood for "Danmarks Radio". It maintains a strong position on the Danish TV market, and dominates radio listening in …

The European food brand Findus originated in Sweden in the 1940s. Today it is available in many European countries, including the United Kingdom, France, the Nordic countries and some countries in Ea…

This was apparently a summer of rebrands for British museums. For example, the National Maritime Museum introduced a new identity from SomeOne a few weeks ago. Another British museum with a new look…

Earlier this year, the Australian broadcasting company Southern Cross Media acquired its competitor Austereo. After the deal was finalised, the two companies have been in the process of integrating t…

Grupa Pracuj is Polish company which provides "recruitment solutions", helping companies in Poland and the Ukraine find the employees they need. Yesterday, July 20, the company launched a n…

The consolidation of Spanish banks continues. In March we learned that a bunch of regional banks were going to be rebranded as Bankia . This week, on July 19, another such rebrand was unveiled. It is…

Aimco, or the Apartment Investment and Management Company, owns and operates apartments in the United States. Yesterday, July 19, it unveiled a new logo. "The mission of providing quality apartm…

Last week, a new logo was revealed that can be used by British manufacturers as a seal to help consumers recognise British-made products. The initiative for this logo was taken by Stoves, a British m…

Yesterday, July 18, the Germany-based international media company Bertelsmann unveiled a new corporate identity, a "powerful" wordmark with blue lettering. The new logo was developed with P…

Embraco, a Brazilian manufacturer of refrigeration compressors, unveiled a new logo recently. It is credited to Interbrand. Previous logo. Different values have been incorporated into the letterforms…

Zurich is the largest city in Switzerland. Last Thursday, on July 14, a new common brand identity was unveiled which will by used the canton of Zurich, the city of Zurich and the Zurich tourism autho…