The Branding Source

Unilever is the worldwide leader on the ice cream market, with subsidiaries in many countries around the world. Every year it introduces at least one new product line across its European markets, and…

Divnitsa (Дивница) is a brand for sugar, flour and grains from Razgulyay, Russia's largest agricultural company. Its visual identity and packaging was recently completely redesigned by Moscow age…

NorgesGruppen is Norway's leading wholesale and retail grocery company. Last month, it launched a new brand called Jippi for a line of healthy products for children. The brand was designed by Str…

Cornetto is a brand for ice cream cones sold around the world by Unilever's many ice cream companies. To start off 2013, the brand has been given a fresh new logo. Although an evolution of its pr…

Rett i koppen is a Norwegian brand for instant meals and drinks, owned by a food company called Toro. Launched to great success in the 80s, sales had declined in recent years. Last autumn it introduc…

Allinson is a British brand of flour, owned by the Silver Spoon Company, which in turn is a part of Associated British Foods. This month, a new package design for Allinson Flour was unveiled, create…

State Fair is a brand for ready-made corn dogs , a very American snack made from a hot dog wrapped in a deep fried cornmeal coating, typically served on a stick. Recently, the brand got a refreshed …

BRF Brasil Foods is a Brazilian food company that owns several classic food brands in Brasil. Last week, on January 16, it launched a new corporate identity that drops the tagline "Brasil Foods&…

Figaro is a leading brand of chocolate in the Czech Republic and Slovakia. Tracing its history back to a factory founded in the 19th century, the brand was bought by Kraft General Foods in 1993 and i…

Tostitos a major American brand of tortilla chips, owned by Frito-Lay, a division of PepsiCo. Late last autumn it started rolling out a refreshed visual identity with new packaging. Overall, the pac…

Jimmy Dean is a brand for meat-based food products – including something called "Pancakes & Sausage on a stick" – founded by a country singer of the same name and now owned by Hillshire…

Nestlé Docello is a new brand for dessert mixes and sauces from Nestlé that mainly targets the professional sector, such as restaurants and caterers. It was introduced earlier this autumn for a range…

ID is a new chewing gum brand launched earlier this autumn by Kraft Foods (now known as Mondelez) in the United States. Its packaging was developed by Landor Associates in Cincinnati. Primarily targe…

Lätt & Lagom is a Swedish brand of spreadable butter and vegetable oil, introduced in 1974 and manufactured by Arla Foods. This autumn, it has introduced a new package design. The previous very m…

Croustipate is a French brand for different products based on ready-made dough, such as pizza kits and pastries. In late 2011, the brand received received an overhauled design, created by the French …

Müller Corner is a range of yoghurts sold by the German dairy company Müller on the British market. This month, the brand has received an overhauled package design, created by Coley Porter Bell. The …

Agricola is a Romanian meat company, one of the largest producers of poultry in the country. It recently received a complete design overhaul, created by the Romanian brand consultancy BrandTailors . …

Q-meieriene is a Norwegian dairy company, controlled by the Kavli Foundation. Earlier this year, probably in the spring, the company introduced a new corporate identity. This includes an updated vers…

Stimorol and Hollywood are two European chewing gum brands owned by Mondelez, which until recently was called Kraft Foods. The two brands have had the same owner since 2002, when Stimorol was acquire…

Meica is a German food manufacturer founded in 1908, primarily known for a broad range of canned sausages with names like Deutschländer, MiniWini, Trueman's and Curry King. Having used the same l…