The introduction of digital terrestrial television in Spain meant that all the existing television networks were given extra space to launch additional channels. For Antena 3, one of the big national networks, this has so far led to the launch of Neox, Nova and Nitro. This week, on July 27, the youth channel launched a completely new graphics package, created at the German motion design studio Luxlotusliner, with ceative direstion from Juan García Segura.
The typeface used for the channel name remains unchanged, but the colour scheme changes. Previously, Neox used a combination of orange, black and white. In the new look, the logo and much of the text that appears on screen will be yellow and shown on teal-blue textured background, reportedly intended to simulate denim.
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The theme of the idents seems to be blank spaces that suddenly burst with youthful activity.
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