The American literacy nonprofit Reading Is Fundamental, which works to provide children with access to books, launched a new visual identity last Thursday, November 3, as it celebrated its 45th anniversary.
The previous logo consisted of a smiling book symbol, a lettermark and a wordmark. Three seamingly unrelated elements in an uncomfortable composition.
The new logo features a simple book symbol with the initials in a yellow and blue color scheme. RIF have also had a bunch of cartoon faces created that can appear behind the book.
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