Euro Florist is a European flower delivery organisation that has thousands of affiliated florists in much of northwestern Europe. Recently, it has started rolling out a new logo.
The new symbol is a bird, that also looks a bit like a flower, which is a good metaphor for a flower delivery company. Representatives say the colourful logo used up until now wasn't very practical, and that the new one has a symbol that can be used without a wordmark.
The new look has already been rolled out to Belgium, the Netherlands, Germany and Austria, as well as France where the company is marketed as Téléfleurs.
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