New logo: Grupo ASSA

Grupo ASSA is a Latin American outsourcing and consulting company, head quartered in Argentina with activities in Mexico and Brazil. In August, it launched a new corporate identity, credited to Pentagram in London.

The new logo is created from the initials G and A in two different type styles to represent "amateur passion and professional excellence". In its communication, the company makes an effort to spell its name as it is in the logo, with lower case G and an upper case A.
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