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In January, the German broadcaster ProSiebenSat.1 launched a new free-to-air TV channel called Sat.1 Gold with an oddly unusual target demographic of women over 49. It launched on January 17 with the 2010 film The Whore, a display of its commitment to German productions.
The on-air graphics for the new channel were created by Creative Solutions, ProSiebenSat.1's in-house agency. Naturally, its signature colour is gold and idents feature scenes and landscapes shot against a gold-tinted sunset. The channel was launched with an ad campaign featuring two puppets, also devised by Creative Solutons.
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