TV7 is a Swedish television channel which hasn't had much fortune. After a disastrous launch in 2006, it has changed owners several times. It couldn't even secure the rights for its name, so it has called itself "7" for some time. Recently, its parent company, Nonstop Television, was bought by Turner Broadcasting. That started speculation that Turner would use TV7 to launch their TNT brand into the Nordic region.
This was confirmed today. The channel will change its name to TNT7 on March 22 and use the logo above. The old concept with Canadian and Latin American programmes for women will be abandoned for a more general entertainment profile with series like Men in Trees, Party Down and Weeds.
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