Dohaland is a subsidiary of the non-profit Qatar Foundation, launched in 2009 and concerned with urban development with a Qatari flare. On April 26, it rebranded and changed its name to Msheireb Properties. The new name comes from Musheireb, a development project to reinvigorate a downtown area in Doha, the first such project launched by the company.
The old Musheireb area was built around a well, and this is a clear inspiration for the brand mark. The circular form can respresent "both the ancient stone well and a window to the future, promising opportunity yet rooted in solid foundations". The olive green colour represents sustainabaility.
Brash Brands has taken credit for the rebrand work. The agency has been busy lately; its rebrand for dnata was launched in the same week, as reported on this blog.
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