For me, the word peabody is mostly associated with an American award for excellence in broadcasting. But it is common name, which also signifies a large coal company in Chicago. Founded 1883, it was known as the Peabody Coal Company for much of its history. Ten years ago (April 20, 2001), it changed its to the Peabody Energy Corporation. Yesterday, May 3, it presented a new corporate logo at its annual shareholders meeting.
The company claims the previous logo had been used for "more than a quarter century", and its sharp edges and black colour was inspired by coal mining. The new logo is developed from the old one, but uses softer edges, a new "Peabody Blue" color, and adds the word "Energy".
The new mark was ceated by Obata Design in St. Louis, which seems to be the company's resident design agency.
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