Azucarera is Spain's leading sugar producer and is nowadays owned by AB Sugar, a division of Associated British Foods. Last Thursday, September 22, the company announced a new visual identity, created by the Spanish design agency La Cía.
The new logo is a friendly rounded wordmark that retains the historical red and orange colours, conveying "a sense of sweetness and well-being". It also includes a new slogan, which translates as "Life tastes better".
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