The Russian national television network DTV (ДТВ) is about to be relaunched as Peretz TV (Перец ТВ), the "first non-serious channel for adults". Management are hoping this will increase viewing by positioning it as a broader channel that appeals to both genders, introducing some new programmes, while keeping the most popular from the DTV schedule.
The fact that the channel was about to be relaunched under a new name was reported back in May, and Peretz was mentioned as a possible new name. Yesterday, September 15, it was announced that the channel would be relaunched on October 1. There is also a holding site displaying the new logo.
Peretz means "pepper" in Russian, and the new logo is a pepper fruit flanked by the first and last letter in the name.
Update September 27: Peretz later amended their website to suggest that the logo pictured above is in fact an interim logo for use during the transition from DTV to Peretz. What seems to be a more permanent version logo is now in use in some places. It keeps the pepper fruit, but spells out the full name. The launch date has also been pushed back two weeks.
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The DTV network has gone through several changes in its twelve years on the air, including seven different logos. Here's a brief, but complete, timeline of DTV's logo history:
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