Provena is a brand for gluten-free products owned by the Finnish Raisio Group. Originally conceived for the domestic Finnish market, Raisio later saw potential to launch the brand in its international markets, such as Sweden and the Baltics. With this international expansion in mind, Provena launched a new look a few weeks ago, with an all-English language packaging design.
The new look was launched in the week of September 1 in Finland, as well as in Sweden, where several products previously using the "Carlshamn Bageri" name are now sold under the Provena brand.
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The packaging is prominently touting its gluten free aspect with "Gluten Free" written with swirling script at the center of all new packaging. Some examples of the previous and the new packaging can be seen below.
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