Yesterday, October 3, the public broadcaster for the Castile-La Mancha region in Spain, Radio Televisión Castilla-La Mancha (RTVCM), launched a new corporate identity along with a bunch of new programmes.
The new logos consist of a red disc with a white arch and a letter, a T for television or an R for radio.
The launch was preceeded by a cryptic campaign where the circle appeared alone without a letter on it, flanked by the phrase "We are changing" (Estamos cambiando).
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