Although 3DTV is still often considered a fad, a few broadcasters are committed to the format and are producing new 3D content. One of them is Discovery Networks who launched 3net in the United States in cooperation with Sony and Imax almost a year ago. They are also planning a 3D channel for Europe, this time going at it alone and calling it Discovery 3D. While there doesn't seem to be any formal announcement, Discovery is currently running a corporate promo saying Discovery 3D is "coming soon". The logo above is also shown in the promo.
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