World Movies is an Australian art-house movie channel with foreign films and related content. It is owned by the public Special Broadcasting Service (SBS) and is available on the country's subscription television platforms.
Back in August, World Movies introduced a new look, created by the Australian broadcast design firm Ink Project. The entire graphics package is based around the zoetrope, the original form of motion pictures, its name incidentally meaning 'wheel of life'. Graphics use a flickering effect to mimic the zoetrope, and slanted bars reminds us of the slits through which one can see the moving image. A new logo was created using these bars. The graphics also feature an inspirational musical score was composed by Groove Quantize.
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