The Branding Source

SBS2 is an Australian digital television channel from public broadcaster SBS. Initially introduced in 2009, it was relaunched on April 1 as "the new channel for emerging culture", focused o…

Foxtel is Australia's leading pay TV platform, offering hundreds of channels to Australian homes via cable, satellite and IPTV. Last year it implemented a new design programme, created by brandin…

South Australia is a federal state in Australia, making up the central southern part of the continent. Yesterday, March 6, a new brand that should promote the state to businesses, tourists and its ci…

On January 1, the operations of Australia's two premium movie channel packages - Showtime and Movie Network - were winded down and replaced by one common brand, Foxtel Movies. This was because Au…

In May this year, Australia's leading law firm Allens Arthur Robinson formed an alliance with Linklaters, a global law firm head-quartered in London. This means Allens is Linklaters' partner …

Rebel Sports is an Australian sporting goods retailer that bills itself as the largest such retailer in the country. In November it introduced a new brand identity, created by Australian branding age…

Tourism Australia is the official organisation responsible for promoting Australia to tourists. Today, December 6, it has unveiled a new logo which is an evolution of the kangaroo logo used up until …

Last year, the Australian gas and electricity company TRUEnergy acquired state-owned EnergyAustralia's retail business, including its name. As a result, the remaining electricity grid operations …

LifeStyle Food is an Australian specialty network dedicated to food, launched in 2004 as a spinoff from The LifeStyle Channel. Recently, probably at the beginning of July, it launched a new on-screen…

It has now been three years since the Sci Fi channel changed its name to Syfy and started altering its direction slightly. Most of its international spin-offs were also renamed Syfy the following yea…

Australia's national news agency, the Australian Associated Press (AAP), announced a new corporate identity last week, on May 24. The new symbol is "a stylised ribbon that represents the 24…

The Australian Youth Orchestra is an Australian organisation for young classical musicians, operating several orchestras and training programmes. This month, it has adopted a new visual identity, cre…

Studio is an Australian cable-satellite channel dedicated to the arts, owned by the Special Broadcasting Service (SBS). On March 1, it launched a new on-air identity based around the tagline "Ev…

The New Theatre is an independent theatre company in Sydney that has been active for 80 years. Recently, it launched a new visual identity, created by Interbrand in Sydney. The identity is centered …

World Movies is an Australian art-house movie channel with foreign films and related content. It is owned by the public Special Broadcasting Service (SBS) and is available on the country's subscr…

OzTam (Australian Television Audience Measurement), the company that collects television ratings in Australia, unveiled a new corporate identity today, October 17. The new logo was developed in-house…

On Wednesday, September 12, the major Australian real estate firm Raine & Horne launched a completely new corporate identity, created by the branding agency IdeaWorks . At the center of the new l…

Vix Technology is a company that creates and operates "Automated Fare Collection" systems and associated technology solutions for the transit sector. Based in Melbourne, Australia, it has o…

Last week, we could read that the Russian telecom operator Rostelecom was introducing a new logo featuring several bright colour combinations in an attempt to appear sensitive, warm and focused on p…

The Australian charter airline Strategic Airlines is in the process of turning itself into a low-cost passenger carrier. To mark this change, it will change its name to Air Australia as it prepares …