The American cable network TV Land was once dedicated to classic TV, but is now fully repositioned as network for people in their 40s and 50s with both classic programming and original productions, mostly sitcoms. This profile that was solidified with the breakout hit Hot in Cleveland. Last year, the network introduced a new on-air look, created by Trollbäck + Company in New York.
Trollbäck has a long relationship with TV Land, which was one of the studio's first clients. They first delivered a graphics package for TV Land back in the year 2000, when it was still a network purely devoted to retro television. Another package was introduced in 2007, when the network had started its transformation into an entertainment network for baby boomers in general with original productions.
The new look is based on simple 3D graphics in several bright colors centered around the TV Land logo. Trollbäck created several "flipping" devices based on the shape of the logo. A slab serif typeface is used for all text.
A montage of the new graphics can be found of Trollbäck's website, and several stills are available below.
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