Back in October, it was announced that Discovery Networks International were launching a new free-to-air channel in Spain, called Discovery Max. The launch took place yesterday, January 12. Shortly before that, it was revealed that UK design agency Form had created the logo and visual identity system for the new channel. The on-air identity is credited to Discovery's in-house team in London.
Form created a simple logo with "gravitas" and a signature upwards slant which is repeated in other marketing material. The blue gradient seen in the primary version of the logo is supplemented by alternative red, yellow and green palettes.
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