Last spring, the Nordic pay TV platform Viasat rebranded its premium movie channels, giving up the 22 year old TV1000 name for "Viasat Film". The British broadcast design agency Devilfish were hired to handle all parts of the visual identity, from logos to on-screen graphics, with help from the production company Foreign Office.
The thread running through the entire package is cinematic light. The six thematic channels use light inspired by their respective genre, slow motion police lights for Viasat Film Action, smoky search lights for Viasat Film Classic, bright sunlight for Viasat Film Family, glittery water for Viasat Film Nordic and drapes for Viasat Film Drama.
Devilfish and Foreign Office also created six idents, that they describe as "mini-scenes in cinematic style, each with just a whiff of a story pulling you inside".
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