The Branding Source

Terpel is a major Colombian oil and gas company, the largest fuel distributor in the country. This week, it unveiled a new corporate identity, developed by independent brand agency CBX. It will be la…

The El Dorado International Airport in Bogotá is the largest airport in Colombia. In late August, the company that manages the airport unveiled a new airport logo. Colombian media are reporting that …

Carulla is a Colombian supermarket chain that traces its roots back 1905. Today it is a part of the Éxito group and includes about 76 supermarkets. At the beginning of this week Carulla announced a …

The Colombian financial group BCSC was formed some years ago from the merger of Banco Caja Social and Banco Colmena ( colmena meaning "hive"). The two bank networks did however continue to…