The Branding Source

Tourism Fiji, the organisation that promotes the Pacific Ocean nation of Fiji to tourists, unveiled a new brand identity this month. It was presented on November 8 along with the new tagline "Wh…

Air Pacific, the national airline of Fiji, announced a few months ago that it would change its name to Fiji Airways , reinstating the name it had used until the early 1970s. Last week, on August 17, …