The Branding Source

UKTV is a British broadcaster owned by the BBC and private investors to operate a series of channel's that provide a second outlet for BBC programming. Launched with just one channel in 1992, it …

United Kingdom Athletics is the body that governs athletics in the United Kingdom. Last month, on January 24, it unveiled a new brand identity and announced that it would be marketed as British Athle…

Kudos Film and Television is a UK production company behind scripted quality series such as Spooks and Life on Mars . It is about to get a new visual identity, courtesy of design agency DixonBaxi. D…

Allinson is a British brand of flour, owned by the Silver Spoon Company, which in turn is a part of Associated British Foods. This month, a new package design for Allinson Flour was unveiled, create…

Capital Shopping Centres is UK real estate company that operates fifteen shopping centres around the UK. Yesterday, January 15, it was announced that the company would change its name to "Intu&q…

In addition its primary channel, ITV also has four additional "digital" channels, launched several years ago. They are called ITV2, ITV3, ITV4 and CITV and cater to different audiences. The…

This morning saw the launch of a rebrand for Britain's most watched commercial broadcaster, ITV. The new logo, unveiled back in November , was implemented simultaneously across all assets, includ…

Müller Corner is a range of yoghurts sold by the German dairy company Müller on the British market. This month, the brand has received an overhauled package design, created by Coley Porter Bell. The …

The Conservative Party is governing the UK at the moment, but that mandate did certainly not come from Scotland that one sent one Conservative MP to Westminster in the last election. At a party conve…

First launched in London in 1955, and eventually expanding into a network covering the entire country, ITV is the oldest and most watched commercial TV channel in the United Kingdom. Through the year…

Chivas Regal is a leading brand of Scotch whisky, currently owned by Pernod Richard. It recently introduced a refreshed corporate identity, created by SomeOne . To help market it worldwide, the brand…

Turner Classic Movies launched an high-definition version of its channel in the United Kingdom earlier this month, on September 4. At the same time they introduced a refreshed look across Europe, wit…

Everything Everywhere is mobile telecommunications operator formed in 2010 when France Telecom and Deutsche Telecom merged their UK mobile businesses, that had until then operated under the brands Or…

Earlier this year, you could read about a new design for Mr. Kipling , a classic British brand for ready-made pies and cakes. The history of its conception and subsequent development in the last deca…

Yesterday is a British TV channel dedicated to the past. Operated by UKTV, a joint-venture between the BBC and Scripps Networks, its is available for free to most of the UK population. During briefin…

The British Standards Institution, which nowadays likes to call itself BSI , is the UK's official producer and publisher of standards, with activities around the world. This week, on July 2, it u…

Lyons is a British brand for cakes and biscuits that traces its roots to a chain of tea shops, first opened in 1894. Today, it is one of those unfortunate classic brands that are shared between two c…

The Yell Group is a UK directory company, originally formed out of the telephone directory division of British Telecom (including the Yellow Pages). Today its has expanded to the U.S., Spain and som…

Since 2006, Cartoon Network operates a second channel in the United Kingdom called Cartoon Network Too. When Cartoon Network launched a new global logo in 2010, that didn't apply to Cartoon Netwo…

Actimel is a "probiotic" yogurt drink manufactured by the global dairy group Danone and sold in Europe, Latin America and North America (where it is known as DanActive). This month it has i…