The Branding Source

Co.opmart is a Vietnamese supermarket chain with about 56 units, that has developed into a strong brand after opening its first store as late as 1996. Last month, on June 27, it unveiled a new corpo…

Less than a year ago (January 26, 2011), the Vietnamese tourism administration unveiled a new logo to market the country to tourists. It was selected through a contest and featured a multi-colored st…