The Branding Source

Duaretx is a Brazilian company that manufactures various fittings and features for furniture. This past January it introduced a new corporate identity, reportedly created by Futurebrand. The new logo…

Varta is a German manufacturer of batteries that used to a single company, but has now been split up into several companies. Last month, the automotive battery division, now owned by Johnson Controls…

FSE Energy is an American company that manufactures equipment to extract biomass fuel. Until December last year it was known as Factory Sales & Engineering, Inc. when it was rebranded and adopted…

Mahindra is a large Indian industrial conglomerate that manufactures, among other things, cars, engines, generators and tractors. This month, it has introduced a new corporate identity, reportedly cr…

On April 13, the shareholders of the Swiss manufacturing group Rieter Holding decided that the company's two divisions would be split into separate companies. While its "Textile Systems"…