The Branding Source

Australia's national news agency, the Australian Associated Press (AAP), announced a new corporate identity last week, on May 24. The new symbol is "a stylised ribbon that represents the 24…

Yesterday, February 23, the Associated Press (usually known as the AP) unveiled a new visual identity, its first logo change in 30 years. The new identity system was developed with the New York agenc…

The Swiss news agency SDA/ATS  was founded in the late 19th century. The full names behind the abbreviations are Schweizerische Depeschenagentur in German, Agence Télégraphique Suisse in French and…