The Branding Source

Habib's is a Brazilian fast food restaurant specialised in Middle Eastern cuisine. This month it has introduced a new marketing campaign and an updated visual identity, created by brand consultan…

Buffalo Wild Wings is an American restaurant and sports bar chain, originally started in 1981 to serve Buffalo-style chicken wings. Today it is a listed company with several hundred locations around…

The American restaurant chain Chili's has started rolling out an updated version of its chili pepper logo. The chili fruit has been redrawn, giving it a cleaner look and making the clever way the…

The American fast food chain Del Taco, with over 500 locations in 17 states, recently unveiled a new logo, along with a new restaurant prototype in some locations. Del Taco credits both the restauran…

Yesterday, July 26, the American seafood restaurant chain Red Lobster announced a new ad campaign. This announcement also marked the official launch of its new logo. Although the new logo officially …

The American Irish-themed restaurant chain Bennigan's has struggled financially in the last few years, with continous reports about bankruptcy. Perhaps in an attempt to bounce back, last year, th…

Last Monday, July 4, Wendy's Arby's Group sold the fast food chain Arby's to Roark Capital Group. Following this sale, the next day, July 5, the company announced that it would change its…

New logo. Espresso House is a Swedish coffehouse chain, with locations in most cities in the southern half of Sweden. Starbucks has long been absent from the Swedish market, and Espresso House has fi…

Little Chef is a chain of roadside rastaurants in the United Kingdom. Although it is considered something of a British icon, it has fallen behind the competition from international fast food chains f…

This year saw some great rebrand hoaxes, for example Brand New's Home Depot rebrand . One rebrand which was presented on April 1 is however yet to be retracted. Ivar's is a regional seafood r…

On Thursday, February 10, 2011, the seafood restaurant chain Long John Silver's unveiled a new logo to be rolled out for lent. This comes with a new slogan: "We Speak Fish". Previous lo…