New logo: JCPenney

American department store chain JCPenney has unveiled a new logo today. According to a press release, it was designed by University of Cincinnatti graphic design student Luke Langhus. He still associated the red square that JCPenney used to have in its logo with the chain and resurrected it and put the initials "jcp" inside the square. The typeface remains, but the full name is now in lowercase.
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