Swedish media concern Modern Times Group today announced the launch its third television channel in the Czech Republic. It is called Prima LOVE and will target women between 15-44 with American series like Glee, Gossip Girl, Desperate Housewives and Sex and the City as well as Latin American telenovelas and lifetime infotainment of Marta Stewart fare. It will complement TV Prima, one of the major Czech TV channels, and Prima Cool, which targets young males.
The logo above came with the announcement. The Prima part comes from logo of the "mother channel", TV Prima.
The launch is scheduled for March 8.
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