Bridgestone, the multinational tire company, unveiled and launched an updated logo today, March 1.
According to the company, the previous logo was introduced around 1984, and the new one isn't a radical departure from it. The clunky typeface is changed to a more modern one. The B icon gets rounder shapes.
Bridgestone also gets a new tagline, "Your Journey, Our Passion". The previous one was "Passion for Excellence".
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