New logo: Longhorn Network
The United States is blessed with hundreds of sports-themed television networks, and there are more coming. One new network scheduled for a launch this August will showcase sports from the University of Texas at Austin and is a partnership between UT-Austin, ESPN and sports media company IMG. On April 3, 2011, the name and logo for this network was revealed. It will be called "Longhorn Network", after the sports teams at UT-Austin, and the silhouette of a Longhorn head is also used by the sports teams.
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