Foster's Group is an Australian brewing group, whose primary source of revenue is its domestic subsidiary Carlton & United Breweries (CUB). Last week, the company adopted new corporate identities for both Foster's Group and CUB, whose name was altered to Carlton United Brewers. This comes a few months after the company separated from its wine business, Treasury Wine Estates.
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| Previous Foster's Group logo. |
The different glass shapes that were used in the previous Foster's Group logo are replaced by a simple blue wordmark, where the O has been replaced with the oval from the classic Foster's beer label.
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| Previous Carlton & United Breweries logo. |
The 'CUB' mark in the Carlton United Brewers logo has been re-arranged to raise the letter 'U', to put emphasis on the word 'united' and symbolise a raised glass. The oval shape, the a blue colour and concept of a ligature remains, as these aspects had considerable equity.
A press release about the changes was issued on July 29. The following excerpt from it provides further information about the rebrand:
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