Prague Zoo, the zoo in the Czech capital, unveiled a new logo last weekend as it inaugurated the zoo's 81th season since its foundation in 1931. It was created by Chermayeff & Geismar in New York and features footprints of five animals: an amphibian, a reptile, a bird and two mammals - one carnivore and one herbivore.
Before lanching the pitch that led to Chermayeff & Geismar being commissioned, the zoo had tried to find a new logo through logo contests that generated unsatisfacory results.
The need to get a new logo arose from a legal dispute with the designer behind the previous logo. In the last few years, the zoo has used an interim logo.
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