Unipapel used to be a Spanish manufacturer of office supplies and stationery. After buying the hardware wholesaler Adimpo and the European division of office supply wholesaler Spicers, it has transformed itself into the "European leader in the wholesale distribution of office products, services and solutions". To mark this change, it adopted the new name Adveo last week, on May 28, after the approval of its shareholders. The new name is deisgned to be easily pronounced in all markets where the company operates.
Adimpo, Spicers and Unipapel will remain as division names and have all been given new logos that match the new corporate identity while retaining colours and some elements from their previous identities.
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