Barnkanalen is the children's channel from Swedish state broadcaster Sveriges Television (SVT). The name literally means "the children's channel". Launched in 2002, it has grown to a position where its is by far the most watched TV channel among Swedish kids. Yesterday, June 11, it introduced a completely new look as it launched its summer programming.
SVT's four other channels got new look in March this year, created by New York motion design agency Trollbäck + Company. They were also involved in the new look for Barnkanalen. The new look employs a range of colours and patterns. This is partly because the new look needed to be versatile as the channel aims for both toddlers and 11 year olds. Idents featuring hosts from the channel were recorded in May.
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