Discovery HD Showcase is a brand name used for channels from Discovery Networks available in several European countries that provide a selection of programmes particularly suited for watching in high-definition. The channels were first launched as Discovery HD starting in 2006, and got their current names in early 2010.
This month the channel adopted a new look and a new logo. The two-row logo has been re-arranged, moving "HD" to the upper row, shifting attention to the word "Showcase". The previously flat logo has been given a transparent, seamingly gelatinous, 3D treatment.
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