The Style Network is an American cable network dedicated to fashion and design. Originally launched in 1999 as an off-shoot from the E! network, today it is now part of NBCUniversal and is distributed to many parts of the world. Yesterday, June 20, Style unveiled a new visual identity that will replace the circle it is using at the moment.
The new logo is described as a "strong, classic midnight blue typeface word Style accented by a splash of light blue". It shows some typographic curiosity, as the period after the name is repeated at the beginning as part of the S. It also appears the logo is a dynamic one ("mutable", as the network puts it), meaning it can take on different patterns and colors.
The conception of the new identity is described as a collaborative process, where the in-house creative director Bear Fisher gets a special credit. The new look launches on Monday, June 25, in the United States both on-air and on the website. It will start rolling out to other countries later this year, with a scheduled start in November.
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