Senac (abbreviation Serviço Nacional de Aprendizagem Comercial) is a private Brazilian professional education institution, founded in 1946. On Sunday, August 5 it launched a new corporate identity. The Brazilian design agency Packaging Brands is credited for creating the new look.
Senac says its old logo was created in 1969 and that it didn't fit its current position. Some regional districts had also started using independent logos, and this exercise unites the organisation under a common visual identity. The new logo is supposed to be a stylized paper airplane, created from triangles that form an arrow pointing towards the future.
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