Sony Six is a new sports channel launched on April 7 this year by Sony's Indian TV network arm. The on-air graphics were created by Australian motion studio Ink Project, who unveiled their work last month. The brand brief was to challenge the existing Indian sports channels and be more youthful and unconventional.
The logo is yet another iteration of the Sony Entertainment Television logo, originally designed by Chermayeff & Geismar. Ink Project turned this logo into a sporty cube, a versatile device that can be seen in all on-air applications.
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