The Branding Source

Mahindra is a large Indian industrial conglomerate that manufactures, among other things, cars, engines, generators and tractors. This month, it has introduced a new corporate identity, reportedly cr…

Asian Paints is an Indian chemical company that manufactures, well, paint. Last week, on September 27, it revealed a new logo, that apparently represents "a more meaningful and personalized enga…

MindTree is an Indian information technology company with offices around Asia, Europe and the United States. Last week, on September 28, it unveiled a new corporate identity, created by Siegel+Gale, …

Sony Six is a new sports channel launched on April 7 this year by Sony's Indian TV network arm. The on-air graphics were created by Australian motion studio Ink Project, who unveiled their work …

Nelco is an Indian company that manufactures different sorts of technology solutions for businesses and governments. It is part of the major Indian conglomerate Tata. At the beginning of this month …

Star News is a leading Hindi news channel. Until recently, it operated as a joint-venture between Newscorp's Star Group and the Indian media group Ananda Bazaar Patrika (ABP). Newscorp recently c…

UTV Bindass is an Indian entertainment channel targeting the Hindi youth. Yesterday, April 16, the channel was relaunched with a new identity, dropping the "UTV" prefix from its name, while…

Malabar Gold is an Indian jewellery brand with retails outlets in India and the Middle East. It plans to expand rapidly in the next few years, and last month it unveiled a new corporate identity tha…

Adani Group is an Indian diversified conglomerate with assets such as ports, power plants and mines. Last Thursday, February 23, it unveiled a new corporate identity, created by Wolff Olins . The obj…

Nova Medical Centers is a rapidly expanding group of medical facilities in India. Last week, they changed their name to Nova Specialty Surgery. The new visual identity, created by Ray+Keshavan The B…

On December 18, India's Star network launched a new Hindi entertainment TV channel called Life OK. It replaced the company's youth channel, which was called Star One and closed down on Decemb…

The Indian television company Star TV appears to be in the in the process of rebranding many of its channels in India and around the world. The process started with their primary Hindi entertainment …

Last year, the German bank Deutsche Postbank agreed to sell its Indian finance sudsidiary, Deustche Postbank Home Finance Limited (DPHFL), to the Indian company Dowan Housing Finance Limited. As a re…

The Indian motorcycle manufacturer Hero Honda was founded in 1984 as a joint venture between Honda from Japan and the Indian bicycle maker Hero. Some time ago, it was decided that Honda was to leave …

Last year, the Indian businessman Rama Prasad Goenka announced that his industrial conglomerate RPG Group would be split between his two sons. The part given to his older son, Harsh, keeps the RPG br…

Gitanjali Group is an Indian jewellery maker, which claims to be "the world’s largest branded jewellery retailer". Last Thursday, June 30, its new corporate identity was unveiled by the act…

The major Indian media conglomerate Zee Enterprises Entertainment Limited, also known as Zee Network, has launched a company-wide rebrand today. The new logo was launched at a 90-minute special event…

InterGlobe is a Indian aviation and travel corporation with more than 8,500 employees. It owns the low-fare airline IndiGo and operates a hotel chain as joint-venture with Accor. On Saturday, April 1…