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Fon is a Spanish company that operates several wi-fi networks around the world. Yesterday, February 25, at the Mobile World Congress it unveiled a new corporate identity, aimed at reflecting "the company's position as a proven solution for WiFi for individuals, businesses and telcos". The new identity was created by Interbrand and is due to be fully rolled out in March.
The new logo features a quite clever icon that combines a hot air balloon with the radiating arches we associate with wi-fi hotspots.
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