Later this year, Mozilla is venturing into the smartphone and tablet computer business by launching its own Linux-based operating system, dubbed Firefox OS. This week at the Mobile World Congress, they showcased the platform, announced some features, and also revealed the new brand expression, created by Wolff Olins.
Taking inspiration from the freedom of mobile devices, Wolff Olins solution "unleashes" the fox in the Firefox logo in a series of vibrant and friendly images of the fox with its fire tail.
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