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NorgesGruppen is Norway's leading wholesale and retail grocery company. Last month, it launched a new brand called Jippi for a line of healthy products for children. The brand was designed by Strømme Throndsen Design who are also behind the packaging for the initial range of 34 products.
While the products have been tested to meet nutritional standards, the packaging is designed to appeal to kids, featuring a set of agile 3D characters.
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