New look: Zapp and Zappelin

It's Friday, so here's a project that I've had among my drafts for a few months. Zapp and Zappelin are the two children's brands for the Dutch public broadcasters. Zapp targets kids over six, whilw Zappelin is for those under six, and they both operate as cross platform brands with their own dedicated TV channel, slots on other channels and websites. Last autumn, on September 3, they both introduced completely new looks, created by Amsterdam agency Terralemon.

The agency was assigned to bring the two brands together, which they did through colour, shapes and music, while also giving them a tone of voice appropriate to each age group. Before this, the two brans had gone in somewhat different directions.

Zappelin lost its very literal zeppelin logo in favour of a green butterfly. In idents, the logo flies through a safe and friendly world where characters from the shows associated with brand pop up. The new Zapp logo is more aligned with the diamond shape used by the public TV channels in the Netherlands. This logo also flies through a clean world, but the animation and music is more energetic.
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